Anti Soosaar

ABOUT ME

Hi, I am Anti.

I have multiple interests at once and I don’t fit well into a box where a person has “one thing they are good at”. One day I take photos, the next I solve a practical problem, the third I learn a new skill.

This is not inconsistency or not knowing what I want to do. These skills have accumulated year by year and together they provide quite a broad perspective that would be very difficult to get in school alone.

I am often asked: “How can one person do so many different things?” Short answer: I don’t do everything at once. I learn quickly, test things out, and learn from mistakes.

“I don’t need one place to belong to. I have many.”

The Beginning

Self-learning and experimentation

I don’t have a formal education in many fields. Everything I know, I have learned through practical experimentation. Every step forward came through trial and error – but that is exactly the best teacher.

Entrepreneurship

Building brands from scratch

I have created three brands: Blacksunset (clothing brand), Tekstiilipesur.com (self-service rental), and Airdry (dehumidifiers). It all started from a practical need – I had to photograph my brand’s products, build the website, and do the marketing myself.

Today

Systems that work

Today I mainly deal with how to build things that work simply and transparently – both in companies and within the person themselves. I conduct AI trainings, take photos, and develop my brands further.

MULTIPOTENTIALITE

One person, many skills

A multipotentialite is a person who has many deep interests and skills in different fields. Not a “know-it-all”, but a “connector” – someone who masters a new topic quickly, sees patterns, and brings an idea to a practical result.

Psychology and behavioral patterns are not abstract theories for me, but tools – both in business and in communicating with people.